COMP SHOP

I carried out a comp shop along Oxford Street, looking at what Topshop could potentially do that other retailers are doing. I chose to visit Miss Selfridge and River Island as Topshop's main competitors, as well as an online comp shop for ASOS. I looked at what garments the retailers are producing in terms of colours, patterns, price, fabrics and COO. I am to use these results as a guide to my sourcing strategy.